Best Cities for Veterans in Wisconsin 2025: Cost of Living & Benefits
Ranking of the 9 best Wisconsin cities for veterans in 2025 including Madison (#3 nationally), Milwaukee, Green Bay, Appleton, and more. Comprehensive comparison of median home prices, rent costs, property taxes, VA healthcare access, employment opportunities, and quality of life with honest pros and cons for each city.
Bottom Line Up Front
Madison ranks #3 nationally as the best city for veterans in 2025—the highest in the Midwest—with strong employment (veteran unemployment under 3%), high median income ($60,000 for veterans), excellent VA healthcare, and outstanding education opportunities. Milwaukee offers more affordability ($235,000 median home price vs. Madison's $400,000) with the state's largest VA medical center. Green Bay and Appleton provide the best balance of low cost and quality of life. This guide ranks Wisconsin's top 9 cities with specific home prices, rent costs, property tax rates, VA facility locations, employment data, and honest pros and cons for each city.
How We Ranked These Cities
We evaluated Wisconsin's largest cities and those with significant veteran populations using these criteria:
Healthcare Access (25%):
- Distance to VA Medical Center or CBOC
- Quality of VA facilities
- Availability of urgent and specialty care
Economic Factors (25%):
- Median home prices
- Average rent
- Property tax rates
- Cost of living index
- Veteran unemployment rate
- Median veteran income
Employment Opportunities (20%):
- Job market strength
- Major employers hiring veterans
- Industry diversity
- Veteran-friendly employers
Education Benefits (15%):
- Access to UW System schools with Wisconsin GI Bill
- Technical college availability
- Quality of veteran student services
Quality of Life (15%):
- Overall city livability
- Veteran community size
- Recreation and outdoor activities
- Cultural amenities
- Crime rates
- Climate considerations
The 9 Best Cities for Veterans in Wisconsin
1. Madison - #3 Best City for Veterans in America
Overall Score: 95/100 National Ranking: #3 (WalletHub 2025) Veteran Population: ~18,000 (Dane County)
Madison earned the #3 national ranking—the only Midwestern city in the top 25—with exceptional scores in employment (#5), economy (#3), and quality of life (#15).
Housing Costs
Median Home Price: $400,000 (September 2025)
- Year-over-year increase: 7.1%
- Price range: $250,000 (starter homes) to $600,000+ (established neighborhoods)
- Property tax rate: 2.3% (approximately $9,200 annually on median home)
Average Rent:
- Overall average: $1,797/month
- 1-bedroom: $1,500-$1,800/month
- 2-bedroom: $1,800-$2,300/month
- 3-bedroom: $2,200-$2,800/month
20-Year Cost Comparison:
- Home purchase ($400,000): $400,000 + $184,000 property taxes = $584,000
- Renting ($1,797/month): $431,280 total rent over 20 years
- Homeownership premium: $152,720 (but builds equity)
VA Healthcare
William S. Middleton Memorial Veterans Hospital 2500 Overlook Terrace, Madison, WI 53705 Phone: 608-256-1901 Distance from downtown: 3.5 miles (8 minutes)
Services:
- Full-service medical center (24/7 emergency)
- Specialty care: cardiology, oncology, neurology, surgery
- Mental health and PTSD treatment
- Spinal cord injury unit
- Polytrauma care
CBOCs:
- Madison East VA Clinic: 4904 Eastpark Boulevard
- Madison West VA Clinic: 1 Science Court
- Baraboo VA Clinic: 32 miles west
- Janesville VA Clinic: 42 miles south
Healthcare Rating: 10/10 (comprehensive services, minimal wait times)
Employment
Veteran Unemployment Rate: 2.8% (8th lowest among 100 largest U.S. cities)
Median Veteran Income: $60,000 (14th highest nationally)
- Income growth: 9% annually (4th highest in U.S.)
Major Employers Hiring Veterans:
- Epic Systems (healthcare software): 12,000+ employees, starting $70,000+
- UW-Madison: 25,000+ employees, state veterans preference
- State of Wisconsin: Headquarters for 29 state agencies, veterans preference
- American Family Insurance: Corporate headquarters, 13,000+ employees
- Exact Sciences (biotech): Growing cancer diagnostics company
- Sub-Zero Group (manufacturing): Premium appliances, Middleton location
- Madison VA Healthcare System: Clinical and administrative positions
Key Industries:
- Healthcare and biotech
- Technology and software
- State government
- Education
- Insurance and financial services
Average Salaries by Sector:
- Technology: $75,000-$120,000
- Healthcare: $55,000-$95,000
- State government: $50,000-$80,000
- Manufacturing: $45,000-$75,000
Education
UW-Madison (ranked #9 public university nationally):
- University Veteran Services (UVS)
- 400+ student veterans
- Wisconsin GI Bill covers full tuition ($13,146/year value)
- Peer Advisors for Veteran Education (PAVE)
- Women Veterans Coffee Club
- Veterans lounge
Madison Area Technical College (Madison College):
- Strong nursing, IT, and skilled trades programs
- Veterans Services office: 608-246-6210
- Wisconsin GI Bill covers full tuition
Quality of Life
Livability Scores:
- Walk Score: 48 (car-dependent, but good bike infrastructure)
- Bike Score: 73 (very bikeable)
- Transit Score: 49 (moderate public transit)
Recreation:
- 260+ parks and green spaces
- Five lakes (Mendota, Monona, Waubesa, Kegonsa, Wingra)
- Capital City State Trail and other bike paths
- Outdoor recreation year-round
Culture:
- University atmosphere
- Progressive, educated community
- Strong arts and music scene
- Farmer's markets and food culture
- Big Ten sports (Wisconsin Badgers)
Climate:
- Cold winters (average January low: 11°F)
- Warm summers (average July high: 82°F)
- 192 sunny days per year
- 34 inches of rain, 42 inches of snow annually
Pros and Cons
PROS: ✓ #3 best city for veterans nationally ✓ Highest veteran median income ($60,000) ✓ Lowest veteran unemployment (2.8%) ✓ Excellent VA healthcare with full medical center ✓ Top-tier UW-Madison with Wisconsin GI Bill ✓ Strong, diverse job market ✓ High quality of life and cultural amenities ✓ Large veteran community (18,000+) ✓ Safe, low crime rates
CONS: ✗ Highest housing costs in Wisconsin ($400,000 median) ✗ Highest property taxes ($9,200/year on median home) ✗ High rent ($1,797 average) ✗ Cold winters with significant snow ✗ Liberal political environment (may not suit all veterans) ✗ Traffic congestion growing ✗ Competitive job market despite low unemployment
Bottom Line: Madison is Wisconsin's best city for veterans who can afford higher housing costs. The combination of strong employment, excellent VA healthcare, top-tier education, and outstanding quality of life justifies the premium price. Best for: officers, high-earning veterans, those using 100% property tax credit, veterans prioritizing education and career growth.
2. Green Bay - Best Balance of Affordability and Quality
Overall Score: 88/100 Veteran Population: ~10,000 (Brown County)
Green Bay offers the best balance of affordability, strong employment, and quality of life, making it ideal for veterans seeking good value without sacrificing amenities.
Housing Costs
Median Home Price: $280,000
- Year-over-year increase: 4.5%
- Price range: $180,000-$450,000
- Property tax rate: $7.58 per $1,000 assessed value (approximately $6,730 annually on median home)
Average Rent:
- Overall average: $1,350/month
- 1-bedroom: $900-$1,200/month
- 2-bedroom: $1,100-$1,500/month
- 3-bedroom: $1,400-$1,900/month
Affordability Advantage:
- $120,000 less expensive than Madison
- $1,447 less monthly rent than Madison ($17,364 annual savings)
- Lower property taxes: $6,730 vs. Madison's $9,200
VA Healthcare
Milo C. Huempfner VA Outpatient Clinic 2845 Greenbrier Road, Green Bay, WI 54311 Phone: 920-436-6700 Distance from downtown: 4 miles (10 minutes)
Services:
- Primary care
- Mental health
- Audiology
- Laboratory services
- Telehealth
Full Medical Center Access:
- Milwaukee VA (Zablocki): 120 miles south (2 hours)
- Madison VA (Middleton): 135 miles south (2.5 hours)
- Emergency care at local civilian hospitals (VA Community Care)
Healthcare Rating: 7/10 (good CBOC, but no local medical center for complex care)
Employment
Veteran Unemployment Rate: ~3.2%
Median Veteran Income: $52,000
Major Employers Hiring Veterans:
- Green Bay Packers (NFL team and corporation): Lambeau Field operations, hospitality
- Schneider National (trucking/logistics): Headquarters, 5,500+ local employees, CDL training
- Georgia-Pacific (manufacturing): Paper products, packaging
- Humana (insurance/healthcare): Customer service and claims, 2,000+ employees
- Schreiber Foods (manufacturing): Cheese production, corporate offices
- Bellin Health (healthcare): Regional health system, 3,500+ employees
- Prevea Health (healthcare): Medical group with 180+ locations
Key Industries:
- Healthcare
- Manufacturing (especially paper and food processing)
- Logistics and distribution
- Tourism and hospitality (Packers)
Average Salaries by Sector:
- Healthcare: $50,000-$85,000
- Manufacturing: $45,000-$70,000
- Logistics: $50,000-$75,000 (CDL drivers $60,000-$80,000)
- Hospitality/retail: $35,000-$50,000
Education
UW-Green Bay:
- Regional comprehensive university
- 8,000+ students
- Wisconsin GI Bill covers full tuition
- Strong business, health sciences, and education programs
Northeast Wisconsin Technical College (NWTC):
- Large technical college (10,000+ students)
- Veterans Services: 920-498-5444
- Strong programs: Industrial, healthcare, IT, supply chain
- Wisconsin GI Bill covers full tuition
- Job placement rate: 95%+
Quality of Life
Livability Scores:
- Walk Score: 35 (car-dependent)
- Cost of Living Index: 88 (12% below national average)
Recreation:
- Bay Beach Amusement Park (low-cost family fun)
- Green Bay Botanical Garden
- Bay Shore County Park along Lake Michigan
- Fox River Trail (biking/running)
- Fishing and boating on Green Bay
- Lambeau Field tours
Culture:
- Packers football dominates (biggest small-market NFL city)
- Family-oriented community
- Mid-size city feel (106,000 population)
- More conservative than Madison/Milwaukee
Climate:
- Similar to Madison (cold winters, warm summers)
- Lake effect snow from Lake Michigan
- Average January low: 10°F
- Average July high: 81°F
Pros and Cons
PROS: ✓ Affordable housing ($280,000 median, $120K less than Madison) ✓ Low rent ($1,350 average) ✓ Strong manufacturing and healthcare job market ✓ VA clinic in city (primary care and mental health) ✓ Excellent technical college (NWTC) ✓ Family-friendly community ✓ Low crime rates ✓ Packers culture and entertainment ✓ Lake Michigan access ✓ Lower cost of living than Madison/Milwaukee
CONS: ✗ No VA medical center (need to travel 2+ hours for complex care) ✗ Limited UW campus (UW-Green Bay smaller than flagship schools) ✗ Job market less diverse than Madison/Milwaukee ✗ Cold winters with significant snow ✗ Smaller city = fewer cultural amenities ✗ Car-dependent (low walkability) ✗ Fewer high-paying jobs than Madison
Bottom Line: Green Bay is the sweet spot for veterans who want quality of life and solid employment without paying Madison/Milwaukee prices. Best for: enlisted veterans, families, blue-collar workers, manufacturing/logistics careers, those who value affordability and community over big-city amenities.
3. Appleton - Small-Town Feel, Big Opportunities
Overall Score: 85/100 Veteran Population: ~8,500 (Outagamie County)
Appleton combines small-town charm with robust employment, excellent schools, and the Fox Cities region's economic strength.
Housing Costs
Median Home Price: $290,000
- Year-over-year increase: 5.2%
- Price range: $190,000-$500,000
- Property tax rate: Similar to Green Bay (~$6,900 annually)
Average Rent:
- Overall average: $1,300/month
- 1-bedroom: $850-$1,150/month
- 2-bedroom: $1,050-$1,450/month
- 3-bedroom: $1,350-$1,850/month
Value Proposition: Slightly higher home prices than Green Bay but excellent schools and quality of life justify the difference.
VA Healthcare
John H. Bradley VA Clinic (Appleton) Part of Milwaukee VA Healthcare System Phone: 414-384-2000
Services:
- Primary care
- Mental health
- Limited specialty services
Healthcare Rating: 6/10 (CBOC available but limited services; 2-hour drive to Milwaukee VA for specialty care)
Employment
Veteran Unemployment Rate: ~3.1%
Median Veteran Income: $54,000
Major Employers Hiring Veterans:
- ThedaCare (healthcare): Regional health system, 7,000+ employees, hospitals and clinics throughout Fox Valley
- Kimberly-Clark (manufacturing): Global paper products, Neenah headquarters
- U.S. Venture (distribution/logistics): Fuel, lubricants, 2,500+ employees, Vets Ready Employer
- Appleton Papers (manufacturing): Specialty paper products
- Fox Valley Technical College: Education and administrative positions
- Pierce Manufacturing (manufacturing): Fire trucks and emergency vehicles, Appleton
Key Industries:
- Healthcare
- Paper and manufacturing
- Education
- Distribution and logistics
- Retail and services
Average Salaries by Sector:
- Healthcare: $52,000-$88,000
- Manufacturing: $46,000-$72,000
- Distribution: $48,000-$70,000
- Education: $45,000-$75,000
Education
UW-Oshkosh Fox Cities Campus (Menasha):
- Regional campus near Appleton
- Wisconsin GI Bill accepted
- Transfer pathways to UW-Oshkosh main campus
Fox Valley Technical College (Appleton):
- 50,000+ students served annually
- Strong programs: Healthcare, manufacturing, IT
- Wisconsin GI Bill covers full tuition
- Career Services and veteran support
Lawrence University (Appleton):
- Private liberal arts college
- Not covered by Wisconsin GI Bill (but Yellow Ribbon partner)
- Nationally recognized
Quality of Life
Livability Scores:
- Walk Score: 45 (car-dependent)
- Cost of Living Index: 89 (11% below national average)
Recreation:
- Fox River waterfront
- Fox Cities Performing Arts Center
- Building for Kids Children's Museum
- Gordon Bubolz Nature Preserve
- Lutz Park and dozens of other parks
- Ice fishing and winter sports
Culture:
- College town atmosphere (Lawrence University)
- Arts and theater scene
- Harry Houdini history (Houdini Plaza downtown)
- Paper Valley history
- Family-oriented community
Climate: Similar to Green Bay/Madison (cold winters, pleasant summers)
Pros and Cons
PROS: ✓ Affordable housing ($290,000 median) ✓ Strong healthcare job market (ThedaCare) ✓ Excellent public schools ✓ Safe, family-friendly community ✓ Fox Valley Technical College (great trades programs) ✓ Low cost of living ✓ Small-town feel with big-city amenities nearby ✓ Lower crime than Milwaukee ✓ Active downtown and arts scene
CONS: ✗ Limited VA services (basic CBOC only) ✗ 2-hour drive to full VA medical center ✗ Smaller veteran community than Madison/Milwaukee/Green Bay ✗ Car-dependent ✗ Fewer high-paying jobs ✗ Cold winters ✗ Limited UW presence (regional campus only)
Bottom Line: Appleton is perfect for veterans seeking a family-friendly community with solid employment in healthcare and manufacturing. The Fox Valley region provides good economic opportunity without big-city hassles. Best for: families with children, healthcare workers, manufacturing/trades, veterans prioritizing safety and schools over VA access.
4. Milwaukee - Urban Opportunity and Affordability
Overall Score: 82/100 National Ranking: #57 Veteran Population: ~37,000 (Milwaukee County, largest in state)
Milwaukee offers big-city opportunities, the state's premier VA medical center, and surprising affordability despite being Wisconsin's largest city.
Housing Costs
Median Home Price: $235,000 (most affordable major city)
- Year-over-year increase: 4.6%
- Price range: $150,000-$450,000 (wide range by neighborhood)
- Property tax rate: 1.81% effective rate ($4,260 annually on median home)
Average Rent:
- Overall average: $1,577/month
- 1-bedroom: $1,100-$1,712/month
- 2-bedroom: $1,400-$2,305/month
- 3-bedroom: $1,700-$2,800/month
Affordability Advantage:
- $165,000 less than Madison median home price
- $220/month less rent than Madison
VA Healthcare
Clement J. Zablocki Veterans' Administration Medical Center 5000 West National Avenue, Milwaukee, WI 53295-1000 Phone: 414-384-2000 (24/7) Distance from downtown: 5 miles (12 minutes)
Services:
- Full-service medical center (24/7 emergency)
- All specialty services
- Surgery center
- Cardiology
- Oncology
- Mental health (largest PTSD program in Wisconsin)
- Dental clinic
- Women's health clinic
CBOCs:
- Milwaukee North Side VA Clinic: 1818 N. Martin Luther King Drive
- Kenosha VA Clinic: 42 miles south
- Union Grove VA Clinic: 32 miles south
- Milo C. Huempfner Clinic (Green Bay): 120 miles north
Healthcare Rating: 10/10 (state's largest and most comprehensive VA facility)
Employment
Veteran Unemployment Rate: ~3.5%
Median Veteran Income: $51,000
Rankings: #66 employment, #43 economy (WalletHub)
Major Employers Hiring Veterans:
- Harley-Davidson: Iconic motorcycle manufacturer, Milwaukee headquarters
- Johnson Controls: HVAC and building automation, global headquarters
- Northwestern Mutual: Fortune 500 insurance/financial, 8,000+ Milwaukee employees
- Aurora Health Care: 15 hospitals, Vets Ready Employer, 30,000+ employees
- Froedtert Health: Academic medical center, research and clinical care
- Milwaukee VA Healthcare System: Clinical and administrative positions
- Amazon (Kenosha, nearby): Fulfillment center, Area Manager positions for veterans
- Milwaukee County: Government positions, veterans preference
- Molson Coors: Brewing, corporate headquarters
- Rockwell Automation: Industrial automation, engineering
Key Industries:
- Manufacturing (machinery, food/beverage, metal products)
- Healthcare (largest sector)
- Financial services
- Education
- Logistics
Average Salaries by Sector:
- Manufacturing: $48,000-$75,000
- Healthcare: $50,000-$90,000
- Financial services: $55,000-$95,000
- Skilled trades: $45,000-$70,000
Education
UW-Milwaukee:
- 24,000+ students
- 1,000+ student veterans (largest veteran population in UW System)
- Military and Veterans Resource Center (MAVRC)
- Military Friendly School Gold status 2025-26
- Wisconsin GI Bill covers full tuition ($12,063/year value)
- Veterans Success on-campus VA counselor
- Veterans Upward Bound program
- 180+ degree programs
Milwaukee Area Technical College (MATC):
- Largest technical college in Wisconsin
- Veterans Services: 414-297-6370
- Programs: Healthcare, IT, manufacturing, skilled trades
- Downtown and multiple campuses
- Wisconsin GI Bill covers full tuition
Marquette University (private):
- Not covered by Wisconsin GI Bill
- Yellow Ribbon Program participant
- Veterans Services office
Quality of Life
Livability Scores:
- Walk Score: 62 (somewhat walkable, varies by neighborhood)
- Transit Score: 49 (good public transit for Midwest)
- Cost of Living Index: 92 (8% below national average)
Rankings: #77 quality of life, #32 health (WalletHub)
Recreation:
- Lake Michigan shoreline (beaches, marina)
- Milwaukee County Parks system (150+ parks)
- Milwaukee Art Museum
- Harley-Davidson Museum
- Miller Park (Milwaukee Brewers baseball)
- Fiserv Forum (Milwaukee Bucks basketball)
- Summerfest (world's largest music festival)
- Historic Third Ward shopping/dining district
Culture:
- Urban, diverse population
- Strong German heritage
- Blue-collar work ethic
- Growing arts and food scene
- Segregated neighborhoods (consider carefully when choosing where to live)
Climate: Similar to rest of Wisconsin (cold winters, warm summers, Lake effect moderates extremes slightly)
Safety Considerations:
- Crime varies significantly by neighborhood
- Safe areas: East Side, Bay View, Wauwatosa (suburb), Shorewood (suburb)
- Higher crime areas: North Side, parts of South Side
- Research specific neighborhoods carefully
Pros and Cons
PROS: ✓ Most affordable major city ($235,000 median home) ✓ Best VA medical center in state (Zablocki) ✓ Largest veteran community (37,000+) ✓ UW-Milwaukee with excellent veteran support (1,000+ student vets) ✓ Strong manufacturing job market ✓ Big-city amenities (sports, culture, entertainment) ✓ Lake Michigan access ✓ Diverse job opportunities ✓ Public transportation available ✓ Walkable neighborhoods available
CONS: ✗ Higher crime rates (varies significantly by neighborhood) ✗ Segregation and neighborhood disparities ✗ Lower median veteran income ($51,000 vs. Madison's $60,000) ✗ Higher unemployment than Madison/Green Bay ✗ Colder perception/reputation than reality ✗ Public schools vary widely in quality ✗ Industrial areas and urban decay in some neighborhoods ✗ Traffic congestion
Bottom Line: Milwaukee provides the best value for veterans who want big-city opportunities and premier VA healthcare at small-city prices. The key is choosing the right neighborhood—East Side, Bay View, and near suburbs offer safety and quality of life at affordable prices. Best for: veterans prioritizing VA healthcare access, urban lifestyle enthusiasts, manufacturing/industrial workers, those needing diverse job markets, student veterans (UW-Milwaukee).
5. Eau Claire - Hidden Gem in Western Wisconsin
Overall Score: 80/100 Veteran Population: ~6,000 (Eau Claire County)
Eau Claire offers unexpected quality of life, a growing economy, and affordability in Wisconsin's Chippewa Valley region.
Housing Costs
Median Home Price: $304,000
- Year-over-year increase: 5.6%
- Price range: $180,000-$500,000
- Property tax rate: ~$7,200 annually on median home
Average Rent:
- Overall average: $1,250/month
- 1-bedroom: $800-$1,100/month
- 2-bedroom: $1,000-$1,400/month
- 3-bedroom: $1,300-$1,800/month
Cost of Living: 8% higher than national average but lower than Madison/Milwaukee
VA Healthcare
Wisconsin Veterans Home at Chippewa Falls (10 miles) 2175 East Park Avenue, Chippewa Falls, WI 54729 Phone: 715-720-6775 Services: Skilled nursing for eligible veterans, not outpatient clinic
VA Services:
- No dedicated VA clinic in Eau Claire
- Tomah VA Medical Center: 85 miles south (1.5 hours)
- Closest CBOC: Wausau (90 miles east) or La Crosse (90 miles south)
- Community Care providers in Eau Claire (VA-authorized civilian providers)
Healthcare Rating: 5/10 (limited direct VA access; rely on Community Care)
Employment
Veteran Unemployment Rate: ~3.2%
Median Veteran Income: $50,000
Major Employers Hiring Veterans:
- Mayo Clinic Health System: Regional healthcare, 3,000+ employees
- Marshfield Clinic Health System: Multi-specialty clinic
- Menards: Corporate headquarters (home improvement retail), 1,500+ local employees
- 3M Purification: Manufacturing, water filtration products
- Federal Foam Technologies: Manufacturing, cushioning products
- UW-Eau Claire: 2,500+ employees
- Chippewa Valley Technical College: Education
- Hutchinson Technology: Manufacturing, electronics
Key Industries:
- Healthcare (largest employer sector)
- Manufacturing
- Education
- Retail
- Technology
Average Salaries by Sector:
- Healthcare: $50,000-$85,000
- Manufacturing: $42,000-$65,000
- Education: $45,000-$70,000
- Retail management: $40,000-$60,000
Education
UW-Eau Claire:
- 10,000 students
- Strong liberal arts and sciences
- Wisconsin GI Bill covers full tuition
- Veteran Services office
Chippewa Valley Technical College:
- Strong programs: Healthcare, manufacturing, IT
- Wisconsin GI Bill covers full tuition
- Job placement support
Quality of Life
Recognition: U.S. News "Best Places to Live in America" (consistently ranked)
Recreation:
- Chippewa River State Trail
- Phoenix Park along Chippewa River
- Owen Park
- Lake Altoona
- Canoeing and kayaking
- Mountain biking trails
Culture:
- College town atmosphere
- Growing arts and music scene
- Eau Claire Jazz Festival
- Local breweries and restaurants
- Progressive community for region
Climate: Typical Wisconsin (cold winters, warm summers)
Pros and Cons
PROS: ✓ High quality of life (nationally recognized) ✓ Affordable housing and rent ✓ Strong healthcare job market (Mayo Clinic) ✓ UW-Eau Claire (good university with Wisconsin GI Bill) ✓ Safe, low crime ✓ Outdoor recreation (rivers, trails) ✓ College town culture ✓ Lower cost of living than Madison
CONS: ✗ No VA clinic (must travel 85-90 miles) ✗ Limited VA healthcare access ✗ Smaller job market than major cities ✗ Fewer veterans = smaller veteran community ✗ Remote location (3+ hours from major cities) ✗ Harsh winters ✗ Limited specialty employers
Bottom Line: Eau Claire is perfect for veterans who prioritize quality of life, outdoor recreation, and affordability over VA healthcare access. If you're healthy and don't need frequent VA services, Eau Claire offers exceptional livability. Best for: healthy veterans not requiring regular VA care, outdoor enthusiasts, healthcare workers, families seeking small-city safety and schools.
6. Oshkosh - Hottest Housing Market, Strong Value
Overall Score: 78/100 Veteran Population: ~5,500 (Winnebago County)
Oshkosh recently earned recognition as one of America's hottest housing markets while maintaining affordability and a strong job base.
Housing Costs
Median Home Price: $269,900 (August 2025)
- Year-over-year increase: 5.2%
- Price range: $180,000-$450,000
- Property tax rate: ~$6,400 annually on median home
- Note: Recently ranked #1 hottest housing market in U.S. by some metrics
Average Rent:
- Overall average: $1,200/month
- 1-bedroom: $800-$1,050/month
- 2-bedroom: $1,000-$1,350/month
- 3-bedroom: $1,250-$1,700/month
Cost of Living: Among Wisconsin's lowest (similar to Appleton, Janesville)
VA Healthcare
No local VA clinic
- Nearest CBOC: Appleton (John H. Bradley Clinic), 30 miles north
- Milwaukee VA Medical Center: 85 miles south (1.5 hours)
- Community Care providers available locally
Healthcare Rating: 5/10 (must travel for VA services)
Employment
Veteran Unemployment Rate: ~3.3%
Major Employers Hiring Veterans:
- Oshkosh Corporation: Global manufacturer (specialty vehicles, defense), 3,000+ local employees, military contracts
- Mercury Marine (nearby Fond du Lac): Marine engines, 3,500+ employees
- Bemis Manufacturing: Plumbing products
- Pierce Manufacturing (Appleton area): Fire trucks
- ThedaCare Regional Medical Center: Healthcare
- UW-Oshkosh: 3,000+ employees
Key Industries:
- Manufacturing (especially specialty vehicles)
- Healthcare
- Education
- Defense contracting
Average Salaries:
- Manufacturing: $45,000-$70,000
- Healthcare: $48,000-$80,000
- Defense contracting: $55,000-$85,000
Education
UW-Oshkosh:
- 13,000 students
- Wisconsin GI Bill covers full tuition
- Strong business, engineering, education programs
Fox Valley Technical College (Appleton, 30 miles):
- Accessible from Oshkosh
- Wisconsin GI Bill accepted
Quality of Life
Recreation:
- Lake Winnebago (largest inland lake in Wisconsin)
- Excellent fishing and ice fishing
- Menominee Park and Zoo
- EAA Aviation Museum (Experimental Aircraft Association headquarters)
- AirVenture Oshkosh (world's largest aviation event)
Culture:
- Aviation heritage
- Small-city community feel
- Family-oriented
- Growing downtown area
Pros and Cons
PROS: ✓ Affordable housing ($269,900 median) ✓ Low rent ($1,200 average) ✓ Strong manufacturing jobs (Oshkosh Corporation) ✓ Lake Winnebago recreation ✓ UW-Oshkosh (Wisconsin GI Bill) ✓ Low cost of living ✓ Safe community ✓ Unique aviation culture
CONS: ✗ No VA clinic (30+ miles to nearest) ✗ Small veteran community ✗ Limited job diversity ✗ Car-dependent ✗ Cold winters ✗ Remote location
Bottom Line: Oshkosh is ideal for veterans in manufacturing, especially those interested in defense or specialty vehicles. Lake Winnebago recreation and aviation culture add unique character. Best for: manufacturing/defense workers, aviation enthusiasts, outdoor recreation lovers, budget-conscious veterans.
7. Kenosha - Lakefront Living, Chicago Proximity
Overall Score: 76/100 Veteran Population: ~6,500 (Kenosha County)
Kenosha combines Lake Michigan shoreline, proximity to Chicago and Milwaukee, and growing economic opportunities.
Housing Costs
Median Home Price: $260,000
- Price range: $170,000-$400,000
- Property tax rate: ~$6,200 annually
Average Rent:
- Overall average: $1,416/month
- 1-bedroom: $1,000-$1,632/month
- 2-bedroom: $1,300-$1,947/month
- 3-bedroom: $1,600-$2,300/month
VA Healthcare
Kenosha VA Clinic 8207 22nd Avenue, Kenosha, WI 53143 Phone: 262-653-2000
Services: Primary care, mental health, telehealth
Medical Center Access:
- Milwaukee VA (Zablocki): 42 miles north (45 minutes)
- Chicago area VA facilities: 60-75 miles south
Healthcare Rating: 7/10 (CBOC available, close to Milwaukee VA)
Employment
Major Employers:
- Amazon: Kenosha fulfillment center, Area Manager positions for veterans
- Snap-on Tools: Corporate headquarters, manufacturing
- Jelly Belly: Candy manufacturing
- Uline: Distribution and logistics, large local presence
- Froedtert South/Kenosha Hospital: Healthcare
- Gateway Technical College: Education
Advantage: Commutable to Chicago (55 miles) and Milwaukee (40 miles) for additional job opportunities
Average Salaries:
- Manufacturing: $45,000-$70,000
- Healthcare: $48,000-$82,000
- Logistics: $48,000-$75,000
Education
UW-Parkside (Somers, 5 miles):
- 4,000 students
- Wisconsin GI Bill covers full tuition
- Commuter campus
Gateway Technical College:
- Multiple campuses (Kenosha, Racine, Elkhorn)
- Strong programs: Manufacturing, healthcare, IT
- Wisconsin GI Bill covers full tuition
Quality of Life
Recreation:
- 3 miles of Lake Michigan shoreline
- HarborPark (downtown lakefront)
- Petrifying Springs Park
- Kenosha Public Museum
- Civil War Museum
Advantage: Chicago access for major sports, culture, entertainment
Pros and Cons
PROS: ✓ Lake Michigan location ✓ VA clinic in city ✓ Close to Milwaukee VA Medical Center (42 miles) ✓ Chicago job market accessible (55 miles) ✓ Affordable housing ($260,000) ✓ Amazon and major employers ✓ Gateway Technical College
CONS: ✗ Smaller city (100,000 population) ✗ Higher rent than similar-sized cities ✗ Limited local job market (rely on commuting) ✗ Less cultural amenities than Milwaukee/Madison ✗ Crime higher than northern Wisconsin cities
Bottom Line: Kenosha is perfect for veterans who want lakefront living with access to Chicago/Milwaukee job markets. Best for: commuters, logistics/distribution workers, those seeking balance between affordability and urban access.
8. Racine - Affordable Lakefront Alternative
Overall Score: 74/100 Veteran Population: ~5,000 (Racine County)
Racine offers the most affordable Lake Michigan living in Wisconsin with a historic downtown and proximity to major cities.
Housing Costs
Median Home Price: $220,000 (very affordable for lakefront)
- Property tax rate: ~$5,200 annually
Average Rent:
- Overall average: $1,156/month (lowest among major cities)
- 1-bedroom: $800-$1,200/month
- 2-bedroom: $1,000-$1,500/month
VA Healthcare
Union Grove VA Clinic (12 miles) 21425 G Spring Street, Union Grove, WI 53182 Phone: 262-878-6755
Healthcare Rating: 7/10 (nearby CBOC, 50 minutes to Milwaukee VA)
Employment
Major Employers:
- SC Johnson: Global consumer products headquarters (Windex, Ziploc, Raid)
- CNH Industrial: Agricultural equipment manufacturing
- Modine Manufacturing: HVAC products
- InSinkErator (Racine Emerson): Garbage disposals and instant hot water dispensers
- Ascension All Saints Hospital: Healthcare
Average Salaries: $42,000-$68,000 (lower than Madison/Milwaukee but housing costs also lower)
Education
Gateway Technical College (Racine campus):
- Wisconsin GI Bill covers full tuition
- Programs: Healthcare, manufacturing, IT
UW-Parkside (15 miles):
- Wisconsin GI Bill accepted
Pros and Cons
PROS: ✓ Most affordable Lake Michigan city ($220,000 median) ✓ Lowest rent ($1,156 average) ✓ Lake Michigan access ✓ Close to Union Grove VA Clinic ✓ SC Johnson and manufacturing jobs ✓ Historic downtown
CONS: ✗ Higher unemployment than state average ✗ Economic challenges (post-industrial decline) ✗ Higher crime in some neighborhoods ✗ Limited job growth ✗ Small veteran community
Bottom Line: Racine is the budget option for Lake Michigan living. Best for: budget-conscious veterans, retirees, those working in manufacturing.
9. Waukesha - Suburban Milwaukee Alternative
Overall Score: 73/100 Veteran Population: ~4,000 (city), 16,000+ (county)
Waukesha offers suburban safety and schools with access to Milwaukee opportunities.
Housing Costs
Median Home Price: $374,000 (highest after Madison)
- Year-over-year increase: 6.9%
- Property tax rate: ~$8,900 annually
Average Rent: $1,650/month
VA Healthcare
Oconomowoc VA Clinic (10 miles) Phone: 414-384-2000 ext. 42950
Milwaukee VA Medical Center: 18 miles east (25 minutes)
Healthcare Rating: 9/10 (close to premier VA medical center)
Employment
Major Employers:
- GE Healthcare (headquarters): Medical imaging, diagnostics
- Waukesha County: Government
- Generac Power Systems: Generator manufacturing
- Carroll University: Education
- Access to all Milwaukee employers (18 miles)
Pros and Cons
PROS: ✓ Close to Milwaukee VA (18 miles) ✓ Excellent schools ✓ Very safe (low crime) ✓ Wealthy suburb ✓ Milwaukee job access
CONS: ✗ Expensive housing ($374,000 median) ✗ High property taxes ($8,900) ✗ Conservative politics (may not suit all) ✗ Less diverse than Milwaukee ✗ Car-dependent
Bottom Line: Waukesha is for veterans who want suburban safety with VA access but can afford high housing costs. Best for: families prioritizing schools, veterans with 100% property tax credit, high-earning veterans.
Quick Comparison Chart
| City | Median Home | Avg Rent | VA Access | Veteran Pop | Best For |
|---|---|---|---|---|---|
| Madison | $400,000 | $1,797 | Medical Center | 18,000 | Career growth, education |
| Green Bay | $280,000 | $1,350 | CBOC | 10,000 | Balance of value & quality |
| Appleton | $290,000 | $1,300 | CBOC | 8,500 | Families, schools |
| Milwaukee | $235,000 | $1,577 | Medical Center | 37,000 | Urban living, VA healthcare |
| Eau Claire | $304,000 | $1,250 | None (90mi) | 6,000 | Quality of life, outdoors |
| Oshkosh | $269,900 | $1,200 | None (30mi) | 5,500 | Manufacturing, affordability |
| Kenosha | $260,000 | $1,416 | CBOC | 6,500 | Lakefront, Chicago access |
| Racine | $220,000 | $1,156 | Nearby | 5,000 | Budget lakefront living |
| Waukesha | $374,000 | $1,650 | Very Close | 4,000 | Suburban safety, schools |
Frequently Asked Questions
1. Which Wisconsin city is ranked best for veterans nationally?
Madison ranks #3 nationally (WalletHub 2025), the highest in the Midwest and only Midwestern city in the top 25. Milwaukee ranks #57.
2. What's the most affordable Wisconsin city for veterans?
Racine has the lowest median home price ($220,000) and lowest average rent ($1,156/month) among major cities. Milwaukee offers the best value among large cities at $235,000 median home price.
3. Which city has the best VA healthcare access?
Tie between Madison and Milwaukee—both have full-service VA medical centers with 24/7 emergency care and all specialties. Green Bay has a good CBOC but no medical center.
4. Where do most Wisconsin veterans live?
Milwaukee County has the largest veteran population (37,000+), followed by Dane County/Madison (18,000) and Waukesha County (16,000).
5. Which city is best for veteran employment?
Madison has the lowest veteran unemployment (2.8%), highest median veteran income ($60,000), and strongest job growth (9% annual income growth).
6. What about smaller towns or rural areas?
This guide focuses on cities with 70,000+ population and significant veteran services. Rural Wisconsin offers lower costs but limited VA access and fewer jobs. Consider proximity to VA CBOCs.
7. Which city is best for military families with school-age children?
Appleton and Waukesha have excellent public schools. Madison also has strong schools but higher costs. Green Bay offers good schools at moderate prices.
8. Can I live anywhere in Wisconsin and use the Wisconsin GI Bill?
Yes, as long as you maintain Wisconsin residency and attend a UW System or Wisconsin Technical College school. You can live in any city.
9. Which city has the worst winters?
All Wisconsin cities have cold winters. Eau Claire and northern cities (Green Bay, Appleton, Oshkosh) typically get more snow. Milwaukee's lakefront location moderates temperatures slightly.
10. Is Madison too liberal for conservative veterans?
Madison is Wisconsin's most progressive city (university town, state capital, highly educated population). If politics matter to you, consider Green Bay, Appleton, or Waukesha (more conservative).
11. Is Milwaukee safe?
Safety varies dramatically by neighborhood. Safe areas: East Side, Bay View, Wauwatosa, Shorewood. Avoid North Side and some South Side areas. Research specific neighborhoods carefully.
12. Which city is best for manufacturing jobs?
Green Bay, Milwaukee, and Oshkosh have the strongest manufacturing sectors. Green Bay offers best balance of manufacturing jobs and livability.
13. Can I commute from Wisconsin to Chicago for work?
Yes. Kenosha (55 miles to Chicago) and Racine (65 miles) are within commuting range. Some veterans live in Kenosha and work in Chicago for higher salaries while maintaining Wisconsin residency and benefits.
14. Which city has the best outdoor recreation?
Eau Claire (rivers, trails), Green Bay (Lake Michigan, fishing), and Madison (five lakes, 260+ parks) lead for outdoor access. Oshkosh offers excellent fishing on Lake Winnebago.
15. Should I buy or rent in Wisconsin?
If you're 100% disabled, buying is almost always better because the property tax credit eliminates property taxes—your largest homeownership cost. Without the credit, run the numbers for your situation.
16. Which city is best for retirees?
Green Bay and Eau Claire offer good quality of life, moderate costs, and slower pace. Madison is excellent if you can afford it. Avoid Milwaukee if crime concerns you.
17. What about jobs for military spouses?
Madison has the strongest overall job market. Milwaukee offers most diversity. Appleton and Green Bay have growing healthcare sectors (good for medical spouses).
18. Which cities have the best healthcare systems (non-VA)?
Madison (UW Hospital, UnityPoint), Milwaukee (Froedtert, Aurora), and Green Bay (Bellin, Prevea) have excellent civilian healthcare systems. Important if your family doesn't qualify for VA care.
19. Can I afford Madison on an enlisted pension?
Difficult without the property tax credit. Median home ($400,000) requires $80,000+ household income typically. With 100% disability and property tax credit, it becomes much more affordable (saves $9,200 annually).
20. Bottom line: Where should I move?
If you prioritize career and education: Madison If you want balance of value and quality: Green Bay or Appleton If you need premier VA healthcare: Madison or Milwaukee If affordability is #1: Racine or Oshkosh If you want urban lifestyle: Milwaukee If you love outdoors and quality of life: Eau Claire
Final Recommendations
For Young Veterans (Active Career Phase):
- Madison (career growth, highest income)
- Milwaukee (diverse opportunities, affordable)
- Green Bay (solid jobs, good value)
For Families with Children:
- Appleton (excellent schools, safe)
- Green Bay (balance of all factors)
- Waukesha (top schools but expensive)
For 100% Disabled Veterans:
- Madison (property tax credit maximizes savings)
- Waukesha (property tax credit, close to VA)
- Green Bay (moderate costs, good community)
For Retirees:
- Eau Claire (quality of life, peaceful)
- Green Bay (veteran community, recreation)
- Appleton (safe, moderate costs)
For Healthcare Workers:
- Madison (UW Hospital, high pay)
- Milwaukee (most hospitals and systems)
- Green Bay (growing healthcare sector)
For Manufacturing/Trades:
- Green Bay (Schneider, paper mills)
- Milwaukee (Harley-Davidson, Johnson Controls)
- Oshkosh (Oshkosh Corporation, defense)
For Budget-Conscious Veterans:
- Racine (lowest costs, lakefront)
- Oshkosh (affordable, low cost of living)
- Milwaukee (cheap for major city)
Conclusion
Wisconsin offers excellent options for veterans across all priorities and budgets. Madison leads nationally for career-oriented veterans who can afford higher costs. Milwaukee provides big-city opportunities at surprisingly affordable prices. Green Bay and Appleton deliver the best overall value. And smaller cities like Eau Claire, Oshkosh, Kenosha, and Racine offer unique advantages for specific veteran profiles.
The Wisconsin GI Bill (worth $50,000-$120,000) works at schools in any of these cities. The property tax credit (worth $100,000-$250,000 over 20 years for 100% disabled veterans) works statewide. Military retirement income is fully tax-exempt everywhere in Wisconsin.
Choose your city based on your priorities: career, family, healthcare access, affordability, or quality of life. Wisconsin delivers on all of them—you just need to pick which matters most to you.
Word Count: 6,892